Promotional merchandises are products that are branded with the logo of a company or the slogan that they use. They are used for the purpose of marketing the products or a particular brand. They are also used in some of the well known communication programs. Usually, promotional merchandise is given away for free as a way to promote a company or the products they produce. They are also known to be a part of gorilla campaigns. The use of promotional products first started in United States during the period of George Washington. Initially, the promotional products included calendars, wooden specialties and rulers. There were no separate organizations for the production of these properties until 19th century. It was during 1950s that this way of promoting products became sophisticated. It has become very important to use very creative promotional products in the industry today. In the year 2004, trade sourced promotional products industry faced a change. This was because of the launch of trade sourcing service that became available online. Through this process, the distributors were united with the manufacturers throughout the world. There are only few distributors who allow online ordering or products as there are a number of complexities that are related to the process.
Use of promotional products
Promotional merchandise can be used worldwide. They can be a useful product with an additional purpose to serve, which is promoting a brand. These products are also used for non-profit organizations. This is done in order to promote their cause. Certain events that are hold can also be marketed and promoted with the help of promotional merchandise. With the advancement in technology, anything and everything can be branded today. Some of the products that are used for the process of promotion today are cups, t-shirts, key chains, bumpers, caps, mouse pads, toys and even mugs. Any image can be printed on them and can be used as a tool for marketing the same. They help in attracting a number of people. It is considered to be one of the best tactics that any company can use when they are trying to increase the sales. It also helps in developing strong brand recognition along with attracting a number of new customers.
This type of promotional activity also increases the retention level of customers. Studies have shown that a promotional product can invoke a reaction among the customers that is three times greater than any other forms of marketing like TV, printing or other means of online marketing. This was a result of the study that was conducted by PPAI. Everything from low cost promotional accessory to premium gifts can be made through a simple process of assigning the task to the development team.